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Privacy Policy

Your privacy is important to FamilyID Inc. ("FamilyID"), which operates this web site (the "Site"). Our goal is to provide you with a personalized online experience that provides you with the information, resources, and services that are most relevant and helpful to you. This Privacy Policy has been written to describe the conditions under which this Site is being made available to you. The Privacy Policy discusses, among other things, how data obtained during your visit to this Site may be collected and used. We strongly recommend that you read the Privacy Policy carefully.

By using this Site, you affirm that you are either more than 18 years of age, or an emancipated minor, or possess legal parental or guardian consent, and are fully able and competent to form a binding contract and that you agree to be bound by the terms of this Privacy Policy. If you do not accept the terms of the Privacy Policy, you are directed to discontinue accessing or otherwise using the Site or any materials obtained from it. If you are dissatisfied with the Site, your only recourse is to disconnect from this Site and refrain from visiting the Site in the future.

Except as otherwise set forth in our Terms of Service, FamilyID is the sole owner of the information collected on this site, and we will not sell, share, or rent this information to others in ways different from what is set forth in the Terms of Service or disclosed in this Privacy Policy. The process of maintaining a web site is an evolving one, however, and this policy will be assessed on an ongoing basis against new technologies, business practices, and our customers' needs. We reserve the right to change, modify, or amend this policy at any time and without advance notice. This Privacy Policy is incorporated into and subject to FamilyID's Terms of Service governing the use of this Site, available at Your use of the Site, or materials obtained from or posted to the Site, indicates your assent to the Privacy Policy at the time of such use. The effective Privacy Policy will be posted on the Site, and you should check upon every visit for any changes.

FamilyID is based in Massachusetts, USA. FamilyID has designed and runs this Site to comply with US-based data protection rights laws, including without limitation, the Massachusetts General Laws Chapters 93H and 93I and 201 C.M.R. 17.00. If you are unsure whether this Privacy Policy is in conflict with applicable local rules, you should not submit your information. If you are located within the European Union, you should note that your information will be transferred to the United States, which is deemed by the European Union to have inadequate data protection. Individuals located in countries outside of the US who submit personal information do thereby consent to the general use of such information as provided in this Privacy Policy and to its transfer to and/or storage in the US.

Children's Privacy

FamilyID is committed to protecting the privacy needs of children, and we encourage parents and guardians to take an active role in their children's online activities and interests. FamilyID does not knowingly collect or solicit personal information from anyone under the age of 13 or knowingly allow such persons to register. No one under age 13 may provide any personal information to or on FamilyID.

What Information Do We Collect?

FamilyID's goal is to provide you with the information and products and services that are most relevant to you. To achieve this goal, we collect two types of information from you when you visit our Site: personally identifiable information you voluntarily choose to disclose and "aggregate information" about your use of our Site that is automatically collected when you visit our Site.

Personal Information You Choose to Provide

Personally identifiable information refers to information that tells us specifically who you are. We collect personal information from you when you voluntarily choose to provide it. In this connection, you may be asked to provide information such as your name, mailing and current email address, your gender, and any other personal or preference information that you provide to us. We may ask you to confirm your personal information when you contact our Customer Service department. This will allow us to protect your confidentiality by verifying your identity. Further, if you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses.

We also collect personal information based on the type of activity you are performing on the Site. If you become a registered member, when you log in and access your personal FamilyID account, we will ask you to provide your username and password so that we can verify your identity. Similarly, when you organize or share your User Information, including your Registration Data (as defined in FamilyID's Terms of Service) on the Site with others, we may ask for additional information.

When you use certain features of FamilyID, you may set up your personal profile, send messages, perform searches, and transmit information through various channels. We collect this information so that we can provide you the service and offer personalized features. In most cases, we retain this information so that, for instance, you can return to view prior messages you have sent or easily see members of your groups. By providing us with your personal information, you expressly grant FamilyID and all other persons or entities involved in the operations of the Site the right to transmit, monitor, retrieve, store, and use your information in connection with the operation of the Site.

How We Use Your Personal Information

Broadly speaking, your personal information is used to help us customize the content and layout of our Site so that we may provide you with a smooth and efficient visit. We also use personal information for purposes of administering our business activities, providing customer service, and making available other products and services to our customers and prospective customers. Occasionally, we also may use the information we collect to notify you about important changes to our Site, new services, and special offers we think you will find valuable.

When and With Whom We Share Your Personal Information

Except as provided for in this policy or the Terms of Service, we do not sell or rent your personal information to any third parties for their own marketing purposes. We will share personal customer information only with our agents, representatives, service providers, and contractors for limited purposes, including without limitation providing our customers with services; offering certain products and services in connection with this Site; communicating to customers; providing customer service; enhancing and improving customers' Site experience; enabling access to our partners' web sites; providing a personalized experience and preventing fraud.

Occasionally, we also may use the information we collect to notify you about important changes to our Site, new services, and special offers we think you will find valuable. If you would not like to receive these notifications, you can unsubscribe from receiving these notices at You also may opt out by following the directions provided within these notifications.

FamilyID employees and those of its partner companies that provide services to FamilyID may see your User Information while it is uploaded, edited, shared or printed. In addition, FamilyID employees may view or review your User Information to evaluate, validate, or resolve issues with your account.

Aside from the purposes described above or in the Terms of Service, we will not share your personal information with any other third parties unless we have your express permission or under special circumstances, such as when we believe in good faith that the disclosure is required to prevent harm or injury (such as fraud or claims of other liability), to protect our business or systems, to comply with valid legal processes (subpoenas, warrants) or as otherwise required by law. We also may disclose your personal information in order to investigate network abuse or a violation of any of our Terms of Service or other published guidelines, or if you engage in (or are reasonably suspected of engaging in) any illegal activities. We reserve the right to report any suspected illegal activity to law enforcement for investigation or prosecution. We also reserve the right to disclose your information to other parties in the context of a business transaction or contemplated business transaction involving a merger, consolidation, change in management, or acquisition by another company, sale of company stock or assets, or similar event.

You should be aware that you post User Information at the Site at your own risk. Although we allow you to set privacy options that limit third-party access to your FamilyID pages, we cannot control the actions of others, including any Program Providers or Registrants (as defined in the Terms of Service) with whom you may choose to share your pages and information. If you share any information with select users or on any public area on FamilyID (by commenting, posting in a forum, etc.), that information is not protected by this Privacy Policy and any such postings may be seen by third parties not related to or controlled by FamilyID. Therefore, we cannot and do not guarantee that User Information you post on the Site will not be viewed, circulated, or used by unauthorized persons. While we use commercially reasonable technology for the protection of your personal information, we are not responsible for circumvention of any privacy settings or security measures contained on the Site. You understand and acknowledge that, even after removal, copies of User Information may remain viewable in cached and archived pages or if other users (including Program Providers or Registrants with who you have communicated) have received or stored your User Information.

Aggregate Information

Aggregate information refers to information your computer automatically provides to us and that is not tied back to you as a specific individual. Examples include referral data (the web sites you visited just before and just after our site), the pages viewed, time spent at our Site, and IP (Internet Protocol) addresses. An IP address is a number that is automatically assigned to your computer whenever you surf the Internet. When you request a page from our Site, our servers log your IP address to create aggregate reports on user demographics and traffic patterns for advertisers and partners, and for purposes of system administration. We use this aggregated information to determine consumer trends and needs, which allows both FamilyID and our partners to advertise more effectively, and allows you to receive advertisements that are less duplicative and more relevant to your interests.

Log Files

FamilyID uses IP addresses to analyze trends, administer the site, track users' movements, and gather broad demographic information for aggregate use. We do not link your IP address to other personally identifiable information about you.


Our Site uses a feature of your browser to set a "cookie" on your computer. Cookies are small packets of information that a web site's computer stores on your computer. FamilyID's Site can then read the cookies whenever you visit our site. We use cookies in a number of ways, such as to save your password so you don't have to re-enter it each time you visit our site, to deliver content specific to your interests, to track the pages you've visited and to make sure you don't see the same ads repeatedly. These cookies allow us to use the information we collect to customize your FamilyID experience so that your visit to our Site is as relevant and as valuable to you as possible.

Most browser software can be set up to deal with cookies. You may modify your browser preference to provide you with choices relating to cookies. You have the choice to accept all cookies, to be notified when a cookie is set or to reject all cookies. If you choose to reject cookies, certain of the functions and conveniences of our Site may not work properly, and you may be unable to use those FamilyID services that require registration in order to participate, or you will have to re-register each time you visit our site. Most browsers offer instructions on how to reset the browser to reject cookies in the "Help" section of the toolbar. We do not link non-personal information from cookies to personally identifiable information without your permission.

Web Beacons

FamilyID may use web beacons to collect non-personal information about your use of our Site and the web sites of selected sponsors and advertisers, and your use of special promotions or features. The information collected by web beacons allows us to statistically monitor how many people are using our Site and selected sponsors' and advertisers' sites; how many people open our emails; and for what purposes these actions are being taken. Our web beacons are not used to track your activity outside of our Site or those of our sponsors. FamilyID does not link non-personal information from web beacons to personally identifiable information without your permission.

Information Collected In Ad Delivery

We may use a third-party advertising company to serve ads to you when you visit our Site. This company may use information (not including your name, address, email address or telephone number) about your visit to our site in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements to this site, our third-party advertiser may place or recognize a unique "cookie" on your browser. FamilyID does not have access to or control of the cookies that may be placed by third-party advertisers.

Controlling the Use of Your Information

You may review, correct, update, change or delete personal information you have submitted at any time by accessing your account on the Site. By default, all of your User Information, including photos, images, and text, are private and can only be seen by you. Unless you explicitly make the User Content available to third parties (within or outside FamilyID), others will not be able to access your content. In addition, if you share your User Information with select third parties, they may be able to share your content with third parties. If you share publicly, anyone will be able to view your content. Where you make use of the communication features of FamilyID's Site to share information with others, such as sending a personal message to another FamilyID user, you generally cannot delete such communications.

Links to Other Web Sites

FamilyID's Site contains links to advertiser and partner websites. We cannot be responsible for the privacy practices or the content of these third-party web sites, and we do not control the practices of any of our advertisers or partners to whom we are linked. Please note that we provide these links to you only as a convenience, and our inclusion of any link does not imply that FamilyID endorses the site. Please read over the rules and policies of these linked sites before proceeding. If you have additional questions about how one of our advertisers, partners, or sponsors use information about you, we urge you to contact them directly.

Terms of Service, Notification of Changes, and Revisions

Your use of FamilyID, and any disputes arising from it, is subject to this Privacy Policy as well as our Terms of Service and all of its dispute resolution provisions including limitation on damages and choice of law. We reserve the right to change our Privacy Policy and our Terms of Service at any time. If we make changes, we will post them and will indicate at the top of this page the policy's new effective date. If we make material changes to this policy, we will notify you here, by email, or through notice on our home page. We encourage you to refer to this policy on an ongoing basis so that you understand our current privacy policy. Unless stated otherwise, our current privacy policy applies to all information that we have about you and your account.


Our Site takes reasonable precautions to protect our users' information by utilizing advanced security measures designed to maintain data security and integrity. When you submit sensitive information, such as credit card information, via the Site, we encrypt that information using secure socket layer technology (SSL). However, no system is 100% secure, and you should use caution whenever submitting important information over the Internet, whether to our Site or to any other. FamilyID assumes no liability for the interception, alteration, or misuse of the information you provide. You alone are responsible for maintaining the secrecy of your personal information.

Contact Us

If you have any questions about our privacy policy or web site, or wish to modify or delete any personally identifiable information that you have provided to us, please send an email to